With Swift's new, heavily promoted album set for release Monday, Friday launched with a scramble: The first song to hit YouTube was Blank Space, which was yanked by Big Machine within hours.
New Yorkmagazine reports the leak could have stemmed from Target because hackers nabbed not only the 13 main tracks off 1989, but the 19 songs specially crafted for the Target edition.
(USA TODAY has reached out to Target, Big Machine Records and Swift for comment.)
This is hardly new ground: Swift's last album, Red, leaked in full in 2012. Back then, it had little impact: Red went on to sell 1.23 million copies in its first week.
Music experts don't think the leak will affect sales this time, either.
"Taylor Swift's fans are uncommonly loyal," says Anthony DeCurtis , contributing editor at Rolling Stone . "I doubt that anyone who wanted to buy the album would be dissuaded by the leak."
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